The Grenada Office of Creative Affairs (GOCA) has officially launched Sing Grenada, a flagship national youth music programme designed to discover, mentor, and empower the next generation of Grenadian musical talent.

Sing Grenada is designed to provide young creatives with a tangible opportunity to explore
and develop their talents. It forms part of a growing national effort to create meaningful
pathways for creative expression, skills development, and long-term career growth in the
arts.

“This initiative reflects the Ministry’s deep commitment to nurturing Grenada’s creative
sector and empowering our youth through opportunity,” said Minister for Tourism, the
Creative Economy, and Culture, Senator the Hon. Adrian A. Thomas. “We recognise that the
creative industries are not just cultural expressions but powerful economic drivers. Through
investments like these, the Ministry is championing a new path, one that positions talent
development, innovation, and industry support as core pillars for national growth and
development. Sing Grenada is just the beginning, and we’re proud to support a programme
that aligns so closely with our mission to elevate local talent and build a vibrant, sustainable
creative economy.”

“Three years ago, when this administration took office, we made a commitment to invest in
the creative sector,” said Orlando Romain, Ambassador and Special Envoy to the
Government of Grenada with responsibility for Digital Technology and the Creative
Industries. “What gives me the most inspiration is seeing young people benefit from the work
we’re doing. This project is especially meaningful because it brings together the government
and the creatives themselves. We’ve lacked a structured system to identify and nurture
talent from an early age, and Sing Grenada is helping to change that. We’re also working to
improve infrastructure, expand capacity, and ensure artists have the resources and
recognition they deserve — not just now, but for the future of the industry.”

The launch of the programme follows an island-wide school tour that reached over 1,900
students across Grenada and Carriacou. These energetic sessions featured live
performances from Grenadian artistes JEVERSON, Zorina Andall, Sabrina Francis, and
Jalon “Boyzie” Olive, with musical support from The Bad Squad band. Accompanying them
were Vision Board Strategist Karen Pilgrim and author Joel Nomdarkham, who donated
copies of Future Makers: A Guide to 30 Creative Careers to school libraries and selected
students

In addition to programmes like Sing Grenada, the GOCA has been actively addressing
structural gaps in the creative sector. Seventeen music studios across the country have
recently been upgraded and outfitted with professional-grade equipment, providing local
artists with safer and better-resourced environments in which to create and produce music.
These infrastructure improvements are part of a broader commitment to make real, lasting
support systems for creatives at all levels.

The Sing Grenada Music Summer Camp officially begins on July 11 with orientation,
followed by a two-week intensive programme running from July 14 to 25. Selected
participants will receive hands-on coaching and mentorship through workshops led by
Grenada’s top creative minds, including vocalists Sabrina Francis and Zorina Andall, and
producers Sandman, Nordley Frederick, and Expert. The camp builds on earlier initiatives
such as the Bring the BEAT Masterclass, which provided advanced training to local
producers as part of GOCA’s broader capacity-building strategy.

“I believe it’s important to show up and support in this way,” shared Boyzie. “Seeing artistes
come into their school and perform, especially with live music, can be what ignites
something big in a student.”

“This is an idea I’ve had for a long time, and it’s incredible to see it finally come to life,” said
JEVERSON. “Growing up, I wished something like this existed, an opportunity to hone your
craft at this magnitude. Now we get to offer that to the next generation.”

The programme will culminate in the production and release of the first-ever Sing Grenada
EP, a collaborative recording project created entirely by the student participants. The
initiative also reflects ongoing efforts to strengthen awareness of intellectual property rights
and income security for artists, highlighted by the appointment of Grenadian artist V’ghn as
the first Caribbean WIPO Youth Ambassador.

All camp activities are offered free of charge, with meals provided.